02 — Ads & Operations
Growth
I don't just run the campaigns — I build the tools that run them, and I've led the teams that ship the orders. Full funnel, real budgets, real P&L.
Documented case
6.1× ROAS, solo-managed
A Google Ads programme I ran end to end: R$364K spend → R$2.23M conversion value (Mar–Dec 2023). Full analytics depth — CAC, LTV, ROAS, attribution — not just execution. Server-side events, conversion APIs, and a tracking stack I built and maintained myself.
Operations & team leadership
On the ground
Ecosystem proof — Taboola partner event, Google office visits. photos coming